Gruppo Campari

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CAMPARI® UNVEILS ELEVENTH EDITION OF ITS DISTINGUISHED CALENDAR, STARRING OLGA KURYLENKO, THE CITY OF MILAN, AND THE WORLD’S FAVORITE APERITIF

MILAN (October 8, 2009) –Campari® launched today its 2010 Campari Calendar: “Campari Milano.” Set in Milan, Italy the calendar features the seductive actress Olga Kurylenko’s interpretations of the Campari woman in twelve different Milan landscapes, inspired in each shot by new passion and the Campari aperitif, and captured by the lens of emerging Italian photographer Simone Nervi. The twelve images will be featured in a limited edition calendar, with only 9,999 copies being printed to be distributed worldwide.

“Campari Milano,” Campari’s eleventh calendar, conveys the simple but captivating, modern and sophisticated fascination of places, intriguing moments, and the city’s most absorbing ritual: the aperitif. In this series of dramatic images, Campari takes center stage, infusing passion into every picture. Olga Kurylenko follows in the footsteps of actresses including Salma Hayek, Eva Mendes, and Jessica Alba, renowned internationally for their beauty and distinctive allure.

Olga Kurylenko’s journey takes her from the historic Tram 609, as Milan reveals itself to us, creating the setting for every shot. Campari and Milan are seen through the gaze of Olga Kurylenko, and like the Campari woman, Milan shows and hides itself, winks and withdraws, daring us to continue following her.

Our muse is observed by men won over by her bold character accompanying her through the city streets. Milan’s fashion studios, apartments and most elegant private gardens, are some of the most symbolic spots for aperitifs, including the fountain in Piazza Cairoli, Sforza Castle, the historic dairy in via Vigevano, the center of bohemian Milan, and the central station.

“Olga was a natural choice: an international actress, with great charm, grace, elegance and sensuality that represents the perfect incarnation of the Campari brand,” said Bob Kunze-Concewitz, CEO of Gruppo Campari. “Olga is the ideal woman to embody and express the worlds, values and naturally the passion of Campari.”

Olga Kurylenko came to international fame as the character “Camille” in the most recent James Bond film Quantum of Solace, following her success in films such as Paris Je T’Aime, The Ringfinger, Max Payne and Hitman. She returns to the big screen in 2010 in the action adventure film Centurion, by Neil Marshall, and in the leading role in the Franco-Israeli thriller Kirot. She also will be seen starring in the role of “Ildiko” in Roland Joffe’s latest film There Be Dragons, currently filming in Argentina. Her future projects also include a leading role in an untitled Terrence Malick project.

Olga Kurylenko said shooting the calendar “was a truly unique experience. I was delighted and intrigued by Campari’s proposal: to play the Campari woman and interpret the essence of Red Passion. For me, Red Passion is a lifestyle full of vitality and confidence; it’s about feeling and expressing emotions. I have a great passion for life and for the work that I do, I enjoy being constantly active. For this reason, I feel a sense of affinity with Campari, which like me is dynamic, passionate and cosmopolitan.”

In keeping with its support of emerging contemporary artists, Campari chose the young up-and-coming Italian photographer Simone Nervi to immortalise the beautiful Olga Kurylenko. He works with image and bodies, moulding and changing them to show the observer his deep passion for reality, its form and representation. “Working with Campari and with Olga was an opportunity to experience a host of new stimuli,” said Simone Nervi. “Campari’s passion in the world of the aperitif, the imposing backdrop of Milan and Olga’s chameleon-like magnetism are the natural protagonists of the photos. The use of digital technology – which is a distinguishing feature of my work – allows me to accentuate the contemporary and compelling world of the aperitif, the creator of which Campari undisputedly takes centre stage.”

The “Campari Milano” concept was devised by MRM Worldwide Italia, the Digital Thinking Agency of the international IPG group led by Michele Sternai. Working side by side with Simone Nervi on the project were art director Stefano Cairati and copywriter Emilia De Bartolomeis, with Alex Brunori as executive creative director. The executive production was executed by Les Enfants production.

More public information on the Calendar can be found at http://www.campari.com

One woman. One city. One drink.

Endless possibilities.

About Campari

Bold, passionate and completely unique, Campari makes a dry and refreshing cocktail that can be enjoyed anytime. Hand-crafted according to the same secret family recipe invented in Italy in 1860, Campari is a unique blend obtained from the infusion of herbs, aromatic plants and fruit. With its distinct color, aroma and flavor, Campari has always been a symbol of passion. Campari’s patronage of the arts reflects the modern spirit of the brand as stylish, distinctive and creative.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at http://www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com


Contact: pr@skyy.com